/ Insights
Notes from the work.
Practical writing on brand strategy, content and social, photo and video, analytics, strategic communications and leading marketing teams. New posts every other Monday.
Brand StrategyContent & SocialPhoto & VideoAnalytics & DataStrategic CommunicationsMarketing Technology & AILeadership & Nonprofit
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AI Search Optimization: A Practical Guide to Getting Found
AI search optimization is mostly SEO done well. Use this practical checklist to help your brand get found, read and cited in…
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Photography Tips for Marketers: Light, Composition and Story
Practical photography tips for marketers: find good light, compose with intent and capture real story moments. Use this shot list on your…
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Marketing Technology Skills: Why Marketers Should Learn to Build Their Own Tools
The marketing technology skills that let you build, not just buy: web basics, data, automation and design systems. A practical learning path…
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SEO Basics for Marketing Leaders: What You Should Own Yourself
SEO basics for marketing leaders: the five things you should own, the questions to ask your team or agency, and a monthly…
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How to Write a Five-Year Technology Plan That Finds Savings
Build a five-year technology plan your board will approve: inventory what you have, find hidden costs and sequence changes. Steps, template and…
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Using Responsible AI in Marketing: A Guardrails Checklist
A practical guardrails checklist for responsible AI in marketing: protect data, keep humans in charge and stay on brand. Use it to…
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How to Design a Stakeholder Survey That Produces Decisions, Not Just Data
Learn how to design a stakeholder survey that leads to real decisions: start with the choice, write sharper questions, and report results…
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Event Video Production on a Budget: A Shot-by-Shot Plan
Event video production on a budget, step by step: the gear that matters, a printable shot list, interview questions and a fast…
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How to Roll Out a CRM Without Losing Your Team: CRM Implementation Best Practices
CRM implementation best practices that focus on people: set clear goals, clean your data, launch in phases and train by role so…
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Canva Brand Templates: Design Guardrails for Everyone on Your Team
Build Canva brand templates your whole team will actually use: set up the Brand Kit, choose the right templates, lock what matters…
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How to Turn Your In-House Creative Team Into a Profit Center
Stop defending your in-house creative team as overhead. Calculate your rates, productize services, protect margin and report value in dollars leaders trust.
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Let’s make something good.
Talk shop
Want to compare notes?
I love trading ideas with fellow marketers, nonprofit leaders and anyone building something worth talking about. Bring the question; I’ll bring the coffee.
- Strategic communications and brand
- Analytics and reporting that leaders use
- Practical AI for marketing teams
Select projects
Have a well-scoped project?
I take on a small number of brand, photo, video and web projects each year. Scoped clearly, delivered on time, measured honestly.
- Brand and content strategy
- Photo, video and digital assets
- Web, CRM, analytics and automation
