/ Insights
Notes from the work.
Practical writing on brand strategy, content and social, photo and video, analytics, strategic communications and leading marketing teams. New posts every other Monday.
Brand StrategyContent & SocialPhoto & VideoAnalytics & DataStrategic CommunicationsMarketing Technology & AILeadership & Nonprofit
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How to Rebrand an Organization Without Losing Your Audience
Learn how to rebrand an organization in five phases, from listening to launch, while keeping your staff, donors, partners and search traffic…
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Digital Asset Management for Marketing Teams: Stop Losing Your Best Photos
Digital asset management for marketing teams, made practical: structure, naming, metadata and a rollout plan so your best photos stay findable and…
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The Ethical Storytelling Nonprofit Clients Deserve: Consent and Dignity
An ethical storytelling nonprofit checklist for consent, dignity and photo and video choices, from the first ask to the archive.
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Marketing Metrics for Board of Directors Meetings: What Boards Actually Care About
Which marketing metrics for board of directors meetings actually matter, which to cut and how to present them on one page.
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The One-Person Marketing Department Playbook for Nonprofits
A practical playbook for the one-person marketing department: set outcomes, cut channels, build systems and protect your time.
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Strategic Communications vs. Marketing: Why Leaders Need Both
Strategic communications vs. marketing: the real difference, where the two collide and how small teams can run both well.
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Brand Audit Checklist: How to Run a Brand Audit in One Week
Use this brand audit checklist to find and fix brand drift in one week, day by day, with a simple way to…
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The T-Shaped Marketer: Why Breadth Plus Depth Wins
What is a t-shaped marketer, and why does breadth plus depth win on small teams? Here’s how to build your own T,…
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Talk shop
Want to compare notes?
I love trading ideas with fellow marketers, nonprofit leaders and anyone building something worth talking about. Bring the question; I’ll bring the coffee.
- Strategic communications and brand
- Analytics and reporting that leaders use
- Practical AI for marketing teams
Select projects
Have a well-scoped project?
I take on a small number of brand, photo, video and web projects each year. Scoped clearly, delivered on time, measured honestly.
- Brand and content strategy
- Photo, video and digital assets
- Web, CRM, analytics and automation
