/ Case study · Coming soon
The right people, not all the people.
Central MN Bookworms Society started as a social experiment: could a branded, geotargeted community built for one specific audience create more real engagement than chasing everyone? The full case study is on the way.
/ What it covers
A social experiment in finding your people.
01
The question
Does a tightly targeted local audience beat broad reach when the goal is real engagement and real-life connection?
02
The build
A branded, social-first community designed and geotargeted for one specific group of people.
03
The takeaways
What worked, what didn’t and what it teaches about community-led marketing. Full write-up coming soon.
Coming soon.
Want a heads-up when it’s live? Send me a note.
